OPI Releases Me, Myself and OPI NFT Collection of Digital Artworks

OPI, the #1 Professional nail salon brand worldwide, is proud to announce the launch of the Me, Myself, and OPI NFT Collection of digital artworks. Inviting the community to experience the vibrant colours of their new Spring 2023 colour collection, these artworks will be released through [ Ledger ] Market with smart contracts provided by Culture Vault. 

The Me, Myself, and OPI NFT Collection is a collaboration between OPI and independent artists and creators, bringing new voices and perspectives to beauty and digital collectibles. Created by artists Serwah Attafuah, Jessica Ticchio, Paulina Almira, and Mikaela Stafford x Banoffee Music, each artwork captures the essence of the unfiltered brights and pastels in our spring collection, like NFTease Me, Clear Your Cash, and Pink in Bio. The artworks range from illustrations encompassing abstract shapes and lines, to intricate designs and patterns that articulate the artists’ visions of the brand’s aesthetic.

Artist Serwah Attafuah said, "I'm really excited to be working with OPI, as a secret passion of mine is beautiful and getting glam. To be able to see one of my favourite beauty brands enter the web3 space by uplifting female artists is super incredible." 

OPI is proud to provide independent artists and creators with a platform to showcase their work while also offering OPI fans a new way to experience the brand.

“We are so excited to launch the Me, Myself, and OPI NFT Collection to inspire our OPI community and provide them with new ways to discover self-expression,” said Rekishia Jessup, SVP of Global OPI Marketing. “The NFT Collection is an incredible collaboration between creators who live on the cutting edge of visual art and the colour creators of OPI. We can’t wait for you to see how each digital artwork brings the vibrant shades of the spring collection to life virtually, and how it will inspire your creativity in the salon and at home.” 

For Artist Jessica Ticchio, the collection is a new challenge to push the boundaries of her work and medium.

"We're in a time where art can be created through processes and mediums completely beyond the imagination of our past. Taking inspiration from the colour of the new OPI collection, I've handcrafted a sculpture in Virtual Reality in a bid to capture the fluidity, freedom, and unlimited possibility of this new, wild digital world.” 

"Wella Company's entry into web3 marks a new chapter in our journey as a company and we are thrilled to embark on this exciting adventure with our OPI brand. Our entry into the web3 space is a key component of a multifaceted 360° integrated marketing campaign. This first collection of NFTs will allow us to learn about the practical potential of web3. We are happy to partner with these amazing artists, Culture Vault, and [ Ledger ] Market on this journey,” said Chris Chesebro, Wella Company’s Global Chief Digital Officer.

OPI's collaboration with [ Ledger ] Market shows its commitment to offering its customers and fans a secure path to owning digital collectibles. In an effort to continue funding and championing self-expression in new ways, proceeds will go to the digital artists who brought the NFT collection to life.

Ariel Wengroff, VP of Communications at Ledger said,  “Women are still underrepresented within Web3 as creators and collectors. Ledger celebrates OPI’s commitment to supporting female-identified creators, bringing more people into the digital asset space, and letting artists take the front stage of the program. The vibrancy of individualism, and bridges the relationship between IRL and digital by highlighting their unique colourway is at the heart of what Ledger provides, along with our uncompromising security.”

Beginning February 2023, Me, Myself, and OPI Collection Nail Lacquers will retail for MSRP USD$11.49 each and Infinite Shine Long-wear Lacquers will retail for MSRP USD $13.99 each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

FAQ

Q: What are NFTs?

A: NFT stands for Non-Fungible Token, which is a unique digital asset that represents ownership or proof of authenticity of a piece of content, such as artwork, music, or video. NFTs are stored on a blockchain and can be bought, sold, and traded like other cryptocurrencies.

Q: What is a blockchain?

A: A blockchain is a decentralized, digital ledger that records transactions on multiple computers in a secure and transparent manner. Transactions are verified and added to the ledger as blocks, forming a chain of blocks, hence the name "blockchain."

Q: What is Web3?

A: Web3 refers to the next generation of the internet, where users have more control over their data, assets, and identity. It emphasizes decentralization and interoperability, using blockchain technology and other new technologies to build a more open, equitable, and secure internet.

Q: What is the difference between NFTs and cryptocurrencies like Bitcoin?

A: NFTs are not interchangeable with other tokens and have unique attributes, while cryptocurrencies like Bitcoin are fungible and have equal value to each other. This means that two NFTs can never be equal, while two bitcoins have the same value.

Q: Why are NFTs important for journalists?

A: NFTs have the potential to change the way content is created, distributed, and monetized in the digital world. For journalists, this could mean new opportunities for revenue, as well as new ways to protect and authenticate their work.

Q: How are NFTs being used in the art world?

A: NFTs are being used in the art world to sell unique, one-of-a-kind digital artworks, allowing artists to monetize their work in a new and innovative way. NFTs also provide a secure and transparent way to verify the ownership and authenticity of digital art.

Q: How can I get started with NFTs and Web3?

A: To get started with NFTs and Web3, you can research and learn more about the technology, as well as look into using decentralized apps and platforms that are built on blockchain technology. You can also look into buying and trading NFTs as a way to invest in the future of the digital world.

About Ledger

Founded in Paris in 2014, Ledger is a global platform for digital assets and Web3. Ledger is already the world leader in critical digital asset security and utility. With more than 6M devices sold to consumers in 200 countries and 10+ languages, 100+ financial institutions and brands as customers, 20% of the world’s crypto assets are secured, plus services supporting trading, buying, spending, earning, and NFTs. The brand’s products include Ledger Stax, Ledger Nano X and Ledger S Plus hardware wallets, Ledger Live companion app, Ledger Market™, the world’s first secure-minting and first-sale distribution platform, and Ledger Enterprise. With its ease of use, Ledger allows a user to begin investing in digital assets and ultimately, achieve financial freedom in a safe and stress-free environment.

About [ LEDGER ] Market

[ L ] Market was built from the ground up to be the most secure NFT distribution platform on the planet. In prioritizing the security and safety of the customer, their NFTs, contracts, and community, [ L ] Market is solving some of the most dangerous threats facing NFT communities today. Their brand mark is a generative font with over two billion unique variations, which speaks to the massive awareness generative art and PFP projects have brought to blockchain technology and the advanced cryptography built into Ledger and [ L ] Market’s DNA. [ L ] Market can be used with the Ledger Live companion App, where users are authentically interacting with [ L ] Market. For the partners, this offers the opportunity to communicate to their communities that they are interacting with genuine NFT contracts. This process, with the addition of Clear Signing, verifies all Ledger transactions on a trusted display, solving blind signing and reducing the risk of almost all phishing scams.

About OPI

As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colours, and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection.  Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige

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