Socios.com Introduces ‘The Fabric Of Champions’: Digital Collectibles For Italy And Argentina
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Socios.com has introduced "The Fabric of Champions," a new series of digital collectibles for Italy and Argentina fans. This initiative, accessible through the Locker Room feature, offers exclusive memorabilia in four categories, each requiring Fan Tokens to claim. Fans who collect all categories are eligible to win official jerseys.
Socios.com introduces a new way for fans to engage with their national teams as Italy and Argentina prepare to defend their European and South American championship titles in Germany and the United States respectively. The platform has launched "The Fabric of Champions", a series of digital collectibles celebrating the legacy of both teams through some of their most iconic jerseys.
The initiative, available exclusively to Fan Token holders of both the Italian and Argentinian football federations, allows supporters to access official digital memorabilia by locking their Fan Tokens through Socios.com’s recently launched Locker Room feature. This new feature aims to enhance fan involvement and reward their support during this significant football season.
Digital collectibles categories and fan token locking
"The Fabric of Champions" offers four distinct categories of digital collectibles, each representing different aspects of football history and requiring varying amounts of Fan Tokens to claim:
- Classic - The Present: These collectibles are based on the kits for the upcoming championships. There are 2,000 available per team, and you need to lock 5 Fan Tokens to get one.
- Bronze - The Future: These feature AI-created versions of future home kits. There are 1,000 available per team, and you need to lock 10 Fan Tokens to get one.
- Silver - The Past: These reflect kits from recent tournament wins. There are 750 available per team, and you need to lock 15 Fan Tokens to get one.
- Gold - The Legendary: These showcase iconic kits from historic events. There are 300 available per team, and you need to lock 50 Fan Tokens to get one.
Fans who collect all four categories will be eligible to win an official jersey of the team whose Fan Tokens they locked. The locking period for Fan Tokens is open until July 15th, with the final locking period ending on August 15th.
Fan Token holders have two options for locking their tokens:
- Locked Locker: Users receive their digital collectibles automatically but cannot unlock their Fan Tokens until the end of the locking period.
- Flexible Locker: Users receive their collectibles at the end of the locking period, provided they have not unlocked their Fan Tokens before then.
Locking Fan Tokens renders them untradeable, but users can still engage with their team and earn Reward Points through Socios.com’s various fan engagement features.
Enhancing fan engagement through digital innovation
The new initiative aims to deepen fan engagement by merging digital and physical experiences. Gilbert Camilleri, Chief Marketing Officer for Chiliz and Socios.com, expressed enthusiasm about the collection, highlighting its combination of football memorabilia with real-life utility for digital assets.
“We’re extremely excited to present ‘The Fabric of Champions’ collection, which is special for a number of different reasons.”
“On the one hand it combines some of the most meaningful things for football fans: victories, iconic moments and memorabilia. On the other hand it merges together the world of digital and physical by adding real life utility to digital assets, which is one of the pillars of our proposition. And finally, through doing what fans always do – supporting their team and engaging with it as much as they can – they’ll be able to earn rewards, adding a new layer of excitement to this Summer’s championships.” he added.
Launched in September 2023, the Locker Room feature has quickly gained popularity, with over 40,000 digital collectibles claimed to date. Socios.com, powered by Chiliz, continues to lead in fan engagement and rewards, serving over 80 sports organisations globally. All Fan Tokens are minted on the Chiliz Chain, designed specifically for sports and entertainment brands.
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