Sony's Virtual Talent Management Agency PRISM Project Announces Its Fifth Generation Talents

PRISM Project, a virtual talent management agency in the Sony Music Entertainment (Japan) Inc. family of virtual talent brands, announced three new talent additions to its roster, who will officially join as the agency’s fifth generation. The first new talent debuts since PRISM Project’s transition into the Sony Music family in May 2022, fans can look forward to a night of lively musical performances and engaging narrative which will introduce PRISM’s newest members: Ami Amami, Kou Tsubame, and Lana Shikami.

Founded in January 2021, PRISM Project is a global virtual talent management agency headquartered in  Tokyo, Japan boasting fifteen talented musicians, vocalists, gamers, and personalities. During its General  Audition 2022, from which Amami, Tsubame, and Shikami were selected finalists, PRISM Project saw the largest number of applications in project history, with over three thousand applications from twenty countries and regions worldwide. PRISM’s General Audition 2022 placed a strong emphasis on advancing candidates who showed outstanding promise in developing not only their abilities and experiences as online content creators, but in bringing together a group with diverse skills, backgrounds, and personal accomplishments. Audition evaluators assess candidates with a particular eye towards identifying talents with the potential to push the boundaries of what virtual talents can achieve, in both the online and offline entertainment industries.

“At PRISM Project, we intend to utilize all the resources of the worldwide Sony Music Group to provide both online and offline career opportunities to our talents,” remarked “Shogun,” PRISM Project’s producer and spokesperson. “Within the virtual talent space, there are countless incredibly gifted performers who have both the skills and the drive necessary to succeed both in the classic sense as VTubers, but also in traditionally offline business spaces such as the voice acting and musical artist industries, in which we at  Sony Music have over fifty-five years of experience. With the addition of Ami Amami, Kou Tsubame, and  Lana Shikami, PRISM Project is honoured to accept three incredible performers who have shown above and-beyond motivation and ambition to join the global ranks of Sony Music talents and artists, and who we are confident will quickly endear themselves to the virtual talent fandom for their unlimited energy, passion,  and integrity as entertainment professionals.”

PRISM Project also revealed its fifth-generation talents’ character images on both its official homepage and its official Twitter account, as well as announced each talent’s designer and illustrator: Miyu Miyasaka designed the bubbly frog girl and idol aspirant Ami Amami, Nilitsu illustrated the wandering android with an important quest, Kou Tsubame, while Hiyori Sakura brought to life the charming and quirky sun goddess  Lana Shikami. In addition, fans should be sure to check PRISM Project’s official YouTube account for a  debut trailer featuring the three new talents, voiced by the talents themselves.

Amami, Tsubame, and Shikami will hold their debut relay live streams on Friday, April 28th starting at 7:00 pm US Pacific Time. Additional information about each talent will be posted via the talents’ social media channels in their weeklong pre-debut period.

PRISM Project 5th Generation Talent Information

《Ami Amami》

Born on a planet without the traditional four seasons, Ami Amami was inspired to seek out our world by a  book she read in which she was entranced by tales of worlds with lush springs, sunny summers, dazzling autumns, and snowy winters. By chance, her very first experience on Earth inspires her once again--this time, to spread her love for nature and the beauty of the four seasons through the power of song. Her pastimes include humming in the rain, playing in puddles with frogs, and bringing joy and hope to all who meet her.

《Kou Tsubame》

Hailing from the far future, from a cyberpunk world echoing with distant thunder, Kou Tsubame toiled away at menial labor in ore mines and factories as just another mindless, robotic construct--until, whether by sheer luck or perhaps by divine providence, she was struck by lightning, her circuits and mind-warping, fracturing,  and reconstituting into her society's very first fully sentient cybernetic being. Her one-of-a-kind personality

and newfound intelligence led her to develop both an insatiable curiosity about all things human and a  growing sense of horror at what androids on her planet really were--automatons deprived of the freedom to be anything they could dream of. Leaving behind her now-lonely and cold planet, she found herself on  Earth, where entirely new experiences such as "friendship" and "love" awaited her.

《Lana Shikami》

The empress of a far-future society which venerates her as an avatar of the sun, Lana was possessed of a  haughtiness and authority proper for the ruler of her own nation. One day, her loyal subjects awoke with the  sunrise to find that their alluring, beguiling empress had left her life of power and luxury behind. She next  turned up on Earth, making a new life for herself on a small, rural island chain in the southern hemisphere.  While she had traded her riches and imperial might for serene mountains, green pastures, and an abundance  of sheep(?), she still wielded the awesome power of her magical voice, showing it to the people of Earth as a  reward for their kindness and friendship. Her new, slow life in the countryside begins as she embarks on a  journey to throw off the shackles of political responsibility and chart her own course as the golden lady of  the land of the long, white cloud.

PRISM Project is a virtual talent management agency based in Tokyo, Japan, a part of the Sony Music  Entertainment (Japan) Inc. virtual talent management family. PRISM’s mission is to “create a world where all  people on Earth can find something they love and feel happiness every single day.” Officially launched in  January 2021 with three multilingual talents, the agency has grown to fifteen currently active talents, with a  strong, enthusiastic worldwide fan base. In generation order, the talents include Iku Hoshifuri, Aoi Tokimori,  Meno Ibuki, Rita Kamishiro, Luto Araka, Shiki Miyoshino, Nia Suzune, Yura Rikudou, Pina Pengin, Naki  Kamizuki, Sara Nagare, Non Anon, Ami Amami, Kou Tsubame, and Lana Shikami. Primarily active on  YouTube, PRISM’s virtual talents stream a variety of content including, but not limited to, singing, karaoke,  gaming, art, and much more. Under the guidance of Sony Music’s expertise in the worldwide entertainment industry, PRISM Project aims to provide their talents with unrivaled opportunities in the virtual talent space to explore their potential in voice acting, music production, online/offline events, and interacting with new digital technologies.

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